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Cowboy Ventures' Jillian Williams: Why We’re Excited About the Verticalization of B2B Fintech
Thesis Briefs Terra Nova Insights Team

Cowboy Ventures' Jillian Williams: Why We’re Excited About the Verticalization of B2B Fintech

Jillian Williams, principal at Cowboy Ventures, assesses how a new generation of tailored SaaS solutions can wedge into underserved industries and build diversified revenue streams via financial add-ons. This “SaaS-meets-fintech” thesis has the potential to reach across many industries....

Jillian WilliamsCowboy VenturesB2B Fintech VerticalizationB2B FintechVerticalized SaaS