Thesis Briefs

Cowboy Ventures' Jillian Williams: Why We’re Excited About the Verticalization of B2B Fintech
Thesis Briefs Terra Nova Insights Team

Cowboy Ventures' Jillian Williams: Why We’re Excited About the Verticalization of B2B Fintech

Jillian Williams, principal at Cowboy Ventures, assesses how a new generation of tailored SaaS solutions can wedge into underserved industries and build diversified revenue streams via financial add-ons. This “SaaS-meets-fintech” thesis has the potential to reach across many industries....

Jillian WilliamsCowboy VenturesB2B Fintech VerticalizationB2B FintechVerticalized SaaS
SemperVirens’ Colin Tobias: Total People Investment Is Critical to Scaling Businesses
Thesis Briefs Terra Nova Insights Team

SemperVirens’ Colin Tobias: Total People Investment Is Critical to Scaling Businesses

Organizations must adapt in order to attract, engage, and retain top talent. Colin Tobias, partner at SemperVirens Venture Capital, examines how new innovations in workforce technology and an uptick in digital benefits are creating more value for workers across industries....

Colin Tobiascommunication toolsemployee experiencetotal people investmentemployer/employee relationship